Celebrating the work of Japanese textile design house Mina Perhonen. Really smart and playful design without being kitchsy in the least. I get a very strong Scandanavian impression from these fabrics, and many of these are so visceral – I want to hold them all up to my cheek.
[Images via Mina Perhonen] “minä perhonen is a fashion brand working to produce clothes which do not lose their allure through lapse of time. The design process begins with sketches, which are made into their original fabrics. Also, they aspire to develop new materials and techniques with production centers of home and abroad. The name of the brand originates in Finnish as the designer sympathized with the lifestyle and the culture of FINLAND; he has traveled many times through northern European countries. “minä” means “I” and “perhonen” is “butterfly,” with a wish to make many beautiful designs like those of butterflies’ wings. The brand logo signifies “various characters (dots) within oneself (rectangle shape).” Just like the species of butterflies are countless, the designs too continue to increase.”